Taking over the project from a previous designer, a mid-fidelity version of the application was already created. I joined the team to continue the design process after user research had already been conducted and usability testing had been completed. I reviewed the user research and caught up with the project quickly. I provided a high-fidelity version of the application based on the information architecture, after working closely with stakeholders to understand the end vision of the product. Considering the branding, and the target users, I wanted to ensure that the new designs were intuitive and easy to navigate.
Moreover, as an app that targets new parents, I wanted to ensure that the app caters to both mothers and fathers, as competitive research in other apps saw a slight bias towards mothers. It was important to ensure fathers felt included in the design and both the interface and language used throughout the app was unbiased.
Specific aspects of the design were chosen to add value to the end user. Interactions between screens were carefully chosen to ensure a seamless user flow. They were also chosen to ensure that the user not only navigated to the key features quickly, but also were able to view additional features of the app that would improve their overall experience.
A rapid prototype was created on Figma, to show a live version of the interactions of the application. The prototype was used by the CEO of the company as a means of proof of concept and provided great value in investment pitches. Moreover, the rapid protype was used by the developers and aided their progress when creating the product.
As always, a good design cannot be created without quality user testing. A group of users were approached to participate in user testing and chosen carefully to reflect the varied users that Kami have. As user testing was based on the high-fidelity prototype, the testing focused on the usability of the design. The rapid prototype was used alongside Useberry, to gain an in-depth understanding of how the user interacted with the app, and provided insight into the areas that could be improved. The usability tests also provided users with a space to explain their thoughts on the app and whether they personally believed it met their needs as a parental wellbeing app.
BUILDING THE BRAND VISION
Based on the feedback from users, as well as the results collected from Useberry, I went back to refine the design. Interactions that were not clear were altered, and aspects such as buttons were made clearer. Each change made stemmed directly from the results of the user testing and was made to ultimately add value to the user.
In collaboration with:
Google for Startups // We are Innovate UK
noun: Kami is a parental wellness mobile app that uses machine learning to create a support system for every parental journey. The secure mobile app provides instant, trusted information in answer to parents' urgent questions; followed by access to vetted health and wellness experts who provide more detailed help through video consultation, whenever parents need it.
Role // Visual Design; User Experience; Prototyping; User Testing; Website design and development
Year // 2020-21